With the intention of designing a visually impactful poster that would catch the attention of college students and provide them with a potential benefit, I chose to promote FAFSA as a means of aiding with college expenses. Recognizing the need to transform a potentially mundane topic into something attention-grabbing, I employed a black and white pattern resembling falling money to add visual interest, while strategically infusing color into the FAFSA logo to enhance its prominence and imbue the poster with distinct character.